5 hooks from one article.
Pick the one that stops the scroll.
73% of remote workers say AI makes them more productive — here's what that means for your team.
Remote work isn't dying. It's evolving faster than your company can keep up.
What if your best employee never sets foot in the office — and is still your top performer?
“The office is now a choice, not a requirement.” — Satya Nadella, Microsoft CEO
Last year, McKinsey surveyed 25,000 workers across 15 countries. The results challenged everything we thought we knew about remote work.
5 hooks from one article.
Pick the one that stops the scroll.
Paste an article URL. AI reads the full text and generates hooks in 5 styles: stat, contrarian, question, quote, and story.
Hook styles
5 ways to open a post.
Each style works differently. The AI picks the strongest material from the article for each one.
Stat Hook
Lead with a number. Numbers stop thumbs because they promise specific, digestible information.
“87% of startups fail within 3 years.”
Contrarian Hook
Challenge the expected narrative. Readers stop when they see something that contradicts their assumptions.
“Productivity doesn’t require more hours.”
Question Hook
Make the reader curious. A good question creates an open loop the brain wants to close.
“What if your worst habit is actually your competitive advantage?”
Quote Hook
Borrow credibility from an expert. A strong quote from a recognized name adds instant authority.
““The best time to plant a tree was 20 years ago.” — Chinese Proverb”
Story Hook
Start with a scene or moment. Stories activate the brain differently than facts.
“At 3am, the CEO stared at the dashboard and realized everything was about to change.”
How it works
URL in. Hooks out.
Paste your source article
Any public URL works: blog posts, reports, news articles, research papers.
AI reads the full article
It finds the strongest claims, stats, quotes, and narrative moments.
Get 5 hook variations
Each in a different style. Copy your favorite and edit it.
See the difference
Generic vs. source-backed.
“AI is changing everything in the workplace.”
“73% of remote workers say AI tools make them more productive. Here’s what that means for your team.”
Specificity wins. Every time. A hook with a real number, a real quote, or a real question outperforms generic advice.
Use cases
Built for creators who write.
LinkedIn Creators
Open your posts with hooks that stop the scroll and drive engagement.
Newsletter Writers
Write subject lines and teasers that get opens and clicks.
Content Marketers
Create article openers that reduce bounce rates and keep readers.
X/Thread Writers
Nail the first tweet that determines if anyone reads the rest.
Why source-backed
Generic hooks vs. source-backed hooks
| Generic | Highlightly | |
|---|---|---|
| Source | Just write something catchy | Real article content |
| Specificity | Vague claims | Exact numbers, quotes, facts |
| Trust | “Trust me” | “Here’s the evidence” |
| Time | 10+ minutes brainstorming | 30 seconds |
| Variations | Usually 1 | 5 styles at once |
Hooks, quotes, stats — all from one article URL
Highlightly extracts every content angle from an article — hooks, quotes, stats, insights — then turns them into branded social graphics and platform captions.
FAQ
